Engaging Students Using Social Media: The Students’ Perspective
Abdullah Al-Bahrani, Darshak Patel, and Brandon J. Sheridan
International Review of Economics Education, 2015
Reprinted in Grimes, P. (2019). Teaching College Economics. Edward Elgar Publishing.
Students have the strongest presence on Facebook, YouTube, Instagram, and Twitter, though based on their utilization preferences, these mediums are ranked as Instagram, Facebook, Twitter, and YouTube. Students are concerned with privacy but are more willing to connect with faculty if the connection is one-way and participate if social media is a voluntary part of class. The survey was administered at three academic institutions to students in Principles of Microeconomics and Macroeconomics courses, finding that social media can be an effective tool for classroom engagement when implemented with consideration for student preferences regarding privacy and interaction types.